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GERARD DAREL Created in 1971, Gerard Darel is still controlled and managed by its founders. This Parisian label has a strong following throughout Europe , and currently uses French actress Charlotte Gainsborough as its muse.
TARGET MARKET
Women aged 30-50, with a strong sense of style & femininity. Gerard Darel is beautifully cut with that certain Parisian Chic. All products are designed in-house in Paris.
COMPANY HISTORY
Gerard Darel started its commercial development through multibrand specialty stores and department stores in France , then in the main European markets. The company is now continuing its expansion mainly though exclusive boutiques and shops in shops in France and in Europe and also in the major international markets. In 1998 the company re-located to a beautiful building situated in the Stock Exchange area in the heart of Paris . It’s 7 floors bring together the showrooms, workshop, and all company services
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STORES
Gerard Darel has a network of 38 own boutiques throughout France , and 114 corners in department stores in France , plus 569 specialist retailers. The brand is present in 40 countries on the 5 continents. Collections are distributed through a network of 11own boutiques, 80 department stores and 1,290 multibrand specialty stores.
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