OLSEN
Olsen is renowned as the brand with consistently high sell-throughs, a factor that has earned them several awards in The Drapers’ Record Annual Industry Awards.
With a focus on innovation, internationalism and individuality, Olsen receives wide editorial coverage in the European, English and American fashion media.

BRAND PHILOSOPHY
Friendship and emotional strength are keys to the Olsen brand philosophy. Olsen is fashion for a positive feeling - Clearly defined with a fine sense of quality, detail and the latest trends. Feeling good is about interpreting fashion in a relaxed and uncomplicated way. Each idea is an expression of atmosphere and personality.
Olsen is:
•     An easy approach to co-ordinating a wardrobe
•     Fashionable without being extreme – wearable interpretations of the latest trends
•     High quality fabrics and finish at realistic and affordable prices
•     Always up-to-date

TARGET MARKET
The Olsen woman is a 30+, middle-to-high income earner. She loves life, thinks positively, is open minded, intelligent and communicative. She values classic and modern values and attaches great importance to partnership, harmony and friendship in her life. She seeks high quality, fashionable materials at a reasonable price and she dresses to highlight her bright personality. A stylish and appreciative individual, she is not a slave to fashion.

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